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LIV Golf to Wind Down Operations

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LIV Golf is set to cease operations following the withdrawal of financial support from a key backer. The announcement, expected on Thursday, marks the end of the venture that sought to challenge traditional golf structures. The decision comes after a financing firm retracted its support, leaving the organization unable to sustain its operations.

LIV Golf's closure reflects the difficulties faced by new entrants in the competitive sports industry, particularly in securing long-term financial backing. The initiative had aimed to innovate within the sport, but the lack of sustained investment highlights the challenges of disrupting established sporting ecosystems.

#LIV Golf#finance#golf

Source: BBC Sport

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