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Match· July 9, 2026 at 12:00

USA vs. Belgium Sets Record U.S. Viewership

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The FIFA World Cup match between the USA and Belgium has set a new record for soccer viewership in the United States, with 42 million people tuning in. This unprecedented level of interest highlights the growing popularity of soccer in the country, especially as the USA hosted this year's tournament. The match, which was a thrilling encounter, has further cemented soccer's place in the American sports landscape. The high viewership figures are expected to boost investment and interest in the sport domestically, potentially leading to increased participation and development at all levels.

#World Cup#USA#viewership

Source: The Wall Street Journal

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